Backyard Nature Products Privacy Policy

Last modified: November 4, 2025

Introduction

This Privacy Policy ("Privacy Policy") describes how Backyard Nature Products, LLC ("Backyard Nature Products," "we," "us" or "our") collects, uses, shares, processes and protects personal information relating to individuals.

Please read this Privacy Policy carefully to understand our policies and practices regarding your personal information and how we will treat it. By providing us with your personal information you agree to the terms of this Privacy Policy. From time to time, we may make changes to this Privacy Policy. Please see the section ("Changes to Our Privacy Policy") for additional information.

Personal Information We Collect

We obtain certain personal information in connection with the products and services we provide, and when individuals contact us. The types of personal information we obtain may include:

• Contact information, such as name, phone number, and email and postal address;
• Account information, such as online password and other log-in details used to access our products and services;
• Payment information, such as name, billing address and payment card details, including card number, expiration date and security code, which is collected and stored by our third-party payment processor on our behalf;
• Other personal information contained in content you submit to us, such as through our "Contact Us" feature or customer support tools on our websites or mobile apps, or by applying for job opportunities;
• Information that you share with us at in-person events such as trade shows;
• Information that you share with our distributors;
• The geolocation of your hardware devices or certain Backyard Nature Products devices, if you consent to the collection of this data;
• Product setup information, such as the name and description of your product(s) and the location where you install your product;
• Technical information about your products, such as your product's model, serial number and software version;
• Data about your interactions with our websites and mobile apps, including your mobile network;
• Social media handles, content and other data posted on our official social media pages;
• Information we obtain from third-party social media services or payment services, if you choose to link to, create or log into your account through these services (including when you share content via your social media account); and
• Content (and related information) that is captured and recorded when using our products and services, such as video or audio recordings, live video or audio streams, images, comments, and data our products collect from their surrounding environment to perform their functions (such as motion, events, temperature and ambient light).

How We Use Your Personal Information

We may use the personal information we collect for a variety of legitimate business or commercial purposes, including:

• To provide you with our products and services;
• To present our website and its contents to you;
• To provide you with information, products, or services that you request from us;
• To carry out our obligations and enforce our rights arising from any contracts we have with you, including for billing and collection;
• To provide you with notices about your account and maintain your account;
• To communicate with you, including to respond to your inquiries or requests, and to request feedback from you;
• To communicate concerning updates and communications about this Privacy Policy and/or other applicable terms and conditions;
• Allow you to stream, save and share content through our products and services;
• To protect the security and integrity of our website, products and services and our business, such as, by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities and managing risk exposure, including by identifying potential hackers and other unauthorized users;
• Perform analytics (including market and consumer research, trend analysis and financial analysis);
• Operate, evaluate, develop, manage and improve our business (including operating, administering, analyzing and improving our products and services; developing new products and services; managing and evaluating the effectiveness of our communications; performing accounting, auditing, billing reconciliation and collection activities and other internal functions);
• To comply with applicable laws and regulations and to respond to lawful requests and communications from law enforcement and other government officials;
• To carry out sales and business transactions in which personal information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction;
• To protect our rights, privacy, safety, property, and/or those of others; and
• To fulfill any other purpose for which you provide it; and
• For any other purposes, with your consent.

Disclosure of Your Information

We may disclose personal information that we collect, or that you provide to us, as described in this Privacy Policy, including:

• To service providers who perform services on our behalf, such as marketing, order processing, payment, and fulfillment, distribution, product support, technical support, data analytics and data storage;
• To business partners with whom we jointly offer products and services;
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred;
• To fulfill the purpose for which you provide it;
• To comply with any court order, law, or legal process, including to respond to any government or regulatory request; and
• With your consent.

Cookies and Other Tracking Technologies

We may use automatic data collection technologies such as web beacons and cookies to collect certain information about you. The information we collect using cookies and other tracking technologies includes:

• Device Information: information about your device, including IP address and/or other unique identifiers, browser type, device type, operating system, software version, hardware model, and mobile network information.
• Usage Information: information relating to the date and time of your visit, the pages you view immediately before and after you access our products and services, the areas or pages that you visit, the amount of time you spend viewing those pages, the number of times you return, and other site usage data. Additionally, if you receive an email from us, information may be collected about your interactions with the message (e.g., whether you opened, forwarded, or clicked-through to our website).
• Location Information: information about your device's general geographic location may be automatically collected when you access our products and services.

This information helps us to improve our website and our products and services, and to deliver a better and more personalized service, including by enabling us to:

• Estimate our usage patterns;
• Store information about your preferences, allowing us to customize our website according to your individual interests;
• Speed up your searches;
• Improve our products and services; and
• Recognize you when you return to our website.

In addition, we use cookies related to our e-commerce service provider, Shopify. For information about Shopify's cookies, please visit: https://www.shopify.com/legal/cookies.

You have various options for configuring your browser to limit or prevent some types of data from being transmitted automatically. We encourage you to become familiar with those options and implement those options in your discretion. Please note that some functions of our website or products and services may not work as well if you disable cookies; essential cookies may not be disabled.

We may combine your personal information with information collected across the different computers or devices that you may use, and also from third-party sources. We use, disclose, and protect combined personal information as described in this Privacy Policy.

Third Party Websites and Links

Our website may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. This Privacy Policy does not cover how that organization processes your personal information. We encourage you to read the privacy policies on the other websites you visit. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by others. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us.

If you do not wish us to use your personal information to promote our own or third parties' products or services, you can opt-out by checking the relevant box located on the form on which we collect your data, such as the order form or registration form, or by adjusting any applicable user preferences in your account, or by sending us an email stating your request to birdlovers@birdschoice.com. If we sent you a promotional email, you may send us a return email asking to be omitted from future email distributions or click on the "opt-out" link included in the promotional email. This opt out does not apply to information provided to us as a result of a product purchase, product service experience, or other transactions.

Accessing and Correcting Your Information

You can review and change your personal information by logging into our products and services, or by visiting the website and updating your account profile page. You may also send us an email at birdlovers@birdschoice.com to request access to, correct, or delete any personal information that you have provided to us. In some cases, deleting your personal information may require deleting your user account(s). We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Residents of certain states may have additional personal information rights and choices, as described under "Your State Privacy Rights" below.

Your State Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. Please know that we do not engage in the sale of personal information.

California

In accordance with the California Consumer Privacy Act ("CCPA") as updated, amended, and expanded by the California Privacy Rights Act ("CPRA"), California residents benefit from the following additional rights.

In compliance with its obligations under the CCPA, we may provide your personal information to our affiliates, authorized service providers, and business partners, or allow them to collect personal information from our website, products, or services in certain situations. Examples of such situations include where you consent to or direct us to disclose the personal information to those parties, if you use our websites or products or services to interact with those third parties, or we are otherwise required to do so by law.

We may also provide personal information to service providers, or allow service providers to collect personal information from our website and apps (for example, through the use of cookies or similar technologies) to help us deliver advertising to you and to provide a personalized experience.

If you are a California resident, you may request and obtain from us once a year, free of charge, certain information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that were shared and the names and addresses of all third parties with which we shared information in the preceding calendar year.

Other States

Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their residents with rights to:

• Confirm whether we process their personal information;
• Access and delete certain personal information;
• Correct inaccuracies in their personal information, taking into account the information's nature processing purpose (excluding Iowa and Utah);
• Data portability;
• Opt-out of personal information processing for:
  • targeted advertising (excluding Iowa);
  • sales; or
  • profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
• Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights may vary by state. To exercise any of these rights please email birdlovers@birdschoice.com. Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to this designated email address: birdlovers@birdschoice.com. However, please know we do not currently sell data triggering that statute's opt-out requirements.

Non-U.S. Resident Privacy Notice

Our servers are located in the U.S. If you are located outside of the U.S., please be aware that any information provided to us, including personal information, will be transferred from your country of origin to the U.S.

The General Data Protection Regulation ("GDPR") and other related laws distinguish between organizations that process personal information for their own purposes (known as "controllers") and organizations that process personal information on behalf of other organizations (known as "processors").

We act as a controller with respect to personal information collected from you as a user of our products and services. If you have questions with respect to our processing of your information as a controller, you can contact us by email at the email address set forth in the section entitled "How To Contact Us" below.

Lawful Basis for Processing

The GDPR and related laws require a "lawful basis" for processing personal information. Our lawful bases include the following:

• Consent: We may collect, use, and disclose your personal information on the basis of the consent that you provide us at the point of information collection or disclosure.
• Contractual necessity: We may collect and use certain personal information where it is either necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. This may include personal information used to provide you with our products, services, and related transaction information.
• Compliance with a legal obligation: We are subject to various legal requirements in the jurisdictions in which we operate, and we may use, disclose, and retain your personal information if necessary for us to comply with a legal obligation arising under an applicable law to which we are subject.
• Legitimate interests: We may collect and use your personal information to the extent necessary to carry out our legitimate interests (or those of a third party), provided that such interests do not outweigh your interests or fundamental rights and freedoms. For example, we may collect and use your personal information in reliance on a legitimate interest in managing our relationship with you; conducting and managing our business; providing you with customer support; developing and enhancing our products and services; detecting and preventing fraud and other harmful activities; and monitoring and maintaining the security of our information, systems, and networks.

Onward Transfer

We, or our service providers, may process, transfer, and store personal information on servers located inside and outside the United States of America. This may include countries inside of the European Economic Area (EEA) and UK, or outside of the EEA and UK, including Canada. Since we are committed to protecting your personal information, we take steps to ensure that there are appropriate safeguards in place when we transfer personal information across international borders. If the GDPR applies and your data is transferred outside the UK or the EEA to the United States or any other country, we will transfer your personal information subject to appropriate safeguards, such as an adequacy decision by the European Commission on the basis of Article 45 of Regulation (EU) 2016/679 or Standard Contractual Clauses, as provided from time to time by the European Commission. You can receive additional information about where your personal information is transferred and the appropriate safeguards by contacting us.

Your Data Subject Rights

Your Rights. If you are a data subject under the GDPR or similar jurisdictions, subject to certain conditions, you have the right to:

• Access, rectify, or erase any personal information we process about you;
• Data portability -- that is, asking us to transfer your personal information to any third party of your choice;
• Restrict or object to our processing of your personal information; and
• Where applicable, withdraw your consent at any time for any processing of your personal information.

Complaints

If you have a complaint about our use of your personal information or our response to your request(s) regarding your personal information, you may submit a complaint to the Data Protection Supervisory Authority in your jurisdiction. We would, however, appreciate the opportunity to address your concerns before you approach a data protection regulator and welcome you to first direct an inquiry to us. In addition to our contact details set out above, you can also contact our Designated Individual Overseeing Compliance of this Privacy Policy by following the "How To Contact Us" section below.

Subprocessors

We may use sub processors to store and process your personal information for the purpose of operating our business and providing our products and services to you. We will use a commercially reasonable selection process that evaluates the security, privacy and confidentiality practices of proposed sub-processors that will or may have access to or otherwise process personal information. Our current subprocessors are listed below. We may change or update our list of subprocessors from time to time. In such a case, we will also update the Privacy Policy.

Information Retention

We will retain your personal information as long as necessary to fulfill the purposes outlined in this Privacy Policy, including to satisfy our legal or reporting requirements, unless a longer retention period is required or allowed under law.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of personal information; the potential risk of harm from unauthorized use or disclosure of the personal information; the purpose for which we use the personal information; whether we can achieve the purposes through other means; and the applicable legal requirements.

If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.

Data Security

We take reasonable and appropriate physical, administrative, and technical steps to safeguard the personal information we collect from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where you have established a password for access our products or services, or certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

We also urge you to be careful about giving out information in public areas of our website, and or products and services. The information you share in public areas may be viewed by anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures.

Changes to Our Privacy Policy

If we make material changes to this Privacy Policy, we will revise the "Last Updated" date at the top of this Privacy Policy, and in some cases, where required by law, we may provide you with more prominent notice (such as adding a statement to our homepage or sending you an email notification). Any changes or modifications will be effective immediately upon posting of the updated Privacy Policy. We encourage you to review the Privacy Policy regularly to stay informed about our information practices and the ways you can help protect your privacy.

Policy for Children

We do not knowingly collect personal information from children under the age of thirteen (13). If you are under age 13, please do not give us any personal information. We encourage parents and legal guardians to monitor their children's Internet usage and to help us enforce our Privacy Policy by instructing them to never share personal information without their permission. If you suspect or become aware of any data we have collected from children under age 13, please contact us immediately by emailing birdlovers@birdschoice.com.

How To Contact Us

We are the controller and business responsible for processing your personal information as set forth in this Privacy Policy, except as expressly noted herein.

If you have any questions about this Privacy Policy or our information handling and privacy practices, you may contact us at birdlovers@birdschoice.com or by mail to 477 Vogt Lane, Chilton, WI, 53014, USA.